Giant "Tongues"
The latest in over the top Tokyo train stations advertisements is this campaign by Johnson and Johnson’s Reach Toothbrush Brand.The billboard’s main feature is a giant human-sized (as in the size of an actual human) pink plastic tongue attached to an equally pink background.
Like many train station ad campaigns, this one monopolizes a whole corridor of the station, and with all that sickly (err, healthy I guess) pink the effect is decidedly kimoi (gross), not to mention a bit odd in fashionable Omotesando, an area considered by many to be the height of good taste.
In fact just about every other ad in the neighborhood is pushing some kind of glitter princess Christmas romance in the name of good taste. Yeah, I kind of want to stick my tongue out at those ads too. That’s probably not the point, but thanks Reach!
So what are the tongue ads actually selling? A closer look at the product on the Reach
Japanese website shows that the on the back of these new toothbrushes is a “soft tongue cleaner” which promises better breath and oral hygiene in general. Not a bad idea.
Trend: 3D-ads in Japanese Train Stations
Dr. Russell
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